Archive for the
‘Digital Media’ Category

Career Perspective | Journalism
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My perspective on Journalism as a Career by Kabuku C. Kabwela “Journalism is popular, but it is popular mainly as fiction. Life is one world, and life seen in the newspapers is another.” –Gilbert K. Chesterton–   When I think of Journalism, I first define it from a theoretical point of view. Journalism is the […]

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What Does Support Creatives Mean?
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In recent times, we  have seen an increase of  calls to support creatives, especially black women. Often this means retweeting or sharing their work but also prioritising hiring black women creatives. As with all things, I decided to localise this and see if I can do the same in my corner of the world. After […]

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Taking the Me out of Mentorship
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Can I start with something corny and say you can not have mentorship without ME? No? Ok. On a serious note I wanted to talk about my mentorship journey and how it’s really not about me. Which in part was a large reason why I hesitated to call myself a mentor or even enter into […]

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Digital self care hacks
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Before you think I’ll talk about how, “During a pandemic digital self care is  important”…. I won’t. This month, my beloved son snapped my frames. he didn’t mean to do it. He was jumping around, throwing himself on me and drowning me in his baby kisses. However, it was the proverbial straw that broke the […]

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Social Media usage fee
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My favourite type of influencer is the influencer who LIVES their title. What does that mean? They influence even when there is no fee attached just because they like being THE PLUG.  That authenticity? The love to put people on to brands, products, services or people so that others may flourish. It resonates with my […]

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Influencers & Influencer Management
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Gosh. This post has been in the making for a long time and I wish I had done it sooner but timing is everything. As a digital media strategist you have to take into consideration all platforms that can assist your client to win and sometimes it’s not just platforms but trends and people who […]

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NOMWE PODCAST | 2020 Goals: Get Excited
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Every January we sit down and ask ourselves what do we want for ourselves in the new year? What ways can we improve? This year is not so different from any other year except that I was invited to join my friend, Reenie on her podcast, Nomwe. We had a good hour long chat about […]

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Tis the season for corporate gifting
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Tis the season to be jolly and to gift loved ones, friends and peers with gifts. One gifting practice that remains a mystery for a lot of companies especially small businesses is the art of gifting corporate gifts as part of their overall marketing strategy. With the addition of digital media, corporate or client gifting […]

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Digital Media Challenges in Zambia
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When I first arrived in Zambia, I was hell bent on becoming a social media manager and running a social media management company. I thought I KNEW what would work and wouldn’t work. That was my first mistake and the first time I heard “TIA – This is Africa”. My expectations of what should, would […]

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