In recent times, we  have seen an increase of  calls to support creatives, especially black women. Often this means retweeting or sharing their work but also prioritising hiring black women creatives. As with all things, I decided to localise this and see if I can do the same in my corner of the world. After […]

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Before you think I’ll talk about how, “During a pandemic digital self care is  important”…. I won’t. This month, my beloved son snapped my frames. he didn’t mean to do it. He was jumping around, throwing himself on me and drowning me in his baby kisses. However, it was the proverbial straw that broke the […]

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My favourite type of influencer is the influencer who LIVES their title. What does that mean? They influence even when there is no fee attached just because they like being THE PLUG.  That authenticity? The love to put people on to brands, products, services or people so that others may flourish. It resonates with my […]

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Gosh. This post has been in the making for a long time and I wish I had done it sooner but timing is everything. As a digital media strategist you have to take into consideration all platforms that can assist your client to win and sometimes it’s not just platforms but trends and people who […]

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I am a believer in collaboration. When done right and with the right intentions, there is a lot that can be achieved. There have been so many work lessons this year that I keep having to list them all to remind myself of what is possible. Here’s a story of collaboration which I hope will […]

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Tis the season to be jolly and to gift loved ones, friends and peers with gifts. One gifting practice that remains a mystery for a lot of companies especially small businesses is the art of gifting corporate gifts as part of their overall marketing strategy. With the addition of digital media, corporate or client gifting […]

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I recently made the decision to be intentional about supporting small businesses, especially those from my home country (Zambia) but not limited to them. There is something about small business owners who execute customer service, digital media presence, content creation, quality product/service, quality packaging and presentation. This is the holy grail. Few get it right […]

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